Web Content & CMS Specialist.
I build and maintain structured content across AEM, Amplience, Sitecore, Contentful, and WordPress — content systems that hold up across brands, teams, and page after page.
Currently:building custom dashboards with Claude and ChatGPT, and getting hands-on with Contentful.
profile
I've spent about ten years working inside enterprise content systems — content modeling, editorial workflow, hands-on page builds, and, more recently, AI-augmented workflows layered across all of it. Most recently I managed ongoing homepage content for Micron Technology; before that, I handled landing pages across three Gap Inc. brands. I still take on freelance WordPress work on the side, a practice that goes back to 2013.
core skills
platforms & cms
Adobe Experience Manager (AEM)AmplienceContentful (Familiar)SitecoreOptimizelyWordPressInternal CMS Platforms
content operations
Website Content ManagementProduct Content GovernanceEcommerce Product ContentPDPsProduct OnboardingDigital Asset Management (DAM)LocalizationTranslation CoordinationContent AuditsMetadataInternal LinkingSOP & Process Documentation
qa, seo & optimization
Website QAResponsive Design TestingCross-Browser TestingWCAG AccessibilitySEOProduct FindabilityA/B TestingContent PersonalizationConversion OptimizationUX Best PracticesGoogle AnalyticsAdobe Analytics
code & workflow tools
HTMLCSSJavaScriptFigmaAdobe PhotoshopWorkfrontJira
ai & agentic tools
CMS-native AI WorkflowsAI-assisted Authoring & Content OperationsChatGPT & Claude WorkflowsClaude CodePrompt EngineeringModel Context Protocol (MCP)AI-assisted Content GenerationAutomated Metadata
work experience
Managed enterprise web content in AEM across multi-language sites, translating Figma and Photoshop mockups into production-ready content while coordinating localization, publishing, QA, and ongoing homepage updates. Also governed digital assets, metadata, and reusable content for global teams.
Built product pages, landing pages, campaigns, promotions, and seasonal updates from design mockups through CMS implementation using Amplience, AEM, and in-house platforms, while also managing an internal WordPress site. Supported high-volume retail periods including Black Friday, Christmas, and Back to School.
Maintained CMS-driven marketing pages and regional web content for Sony properties, managing digital assets through Adobe Scene7 and supporting front-end updates, cross-browser QA, and collaboration with UX and design teams.
Designed and built WordPress websites for small businesses and local organizations. More recently, I’ve expanded into custom dashboards, automations, and lightweight apps using a combined ChatGPT Codex and Claude Code development workflow.
selected work
professional
Micron Website Renewal — Homepage & Solutions Content
Homepage redesign work in Adobe Experience Manager (AEM), including dynamic hero content, responsive components, and multi-language rollout across international markets.
Banana Republic — Core Temp Collection of Jared Goff
A playful Banana Republic x Jared Goff landing page built around the body-double campaign, using GSAP to bring the campaign narrative and product story to life.
Banana Republic — The Adventures of Our Wildly Soft Cotton
Award-winning Supima cotton campaign landing page built around a playful California road-trip story, with GSAP animation and interactive storytelling.
freelance
Yong-In Master Lee’s Tae Kwon Do
Website design and development for a Treasure Valley martial arts school, covering program pages, location content, and a clear trial-program conversion flow for prospective students and families.
S&S Tile
Freelance WordPress website design and development, with visual design work produced in Photoshop.
Q&Q Mediterranean Catering
Freelance WordPress website design and development for a Mediterranean catering business.
Silicon Valley Korean School
Freelance WordPress website design and development for Silicon Valley Korean School.
contact
I’m open to full-time, part-time, contract, and freelance work. If you need help with a larger content operation or just want a small website fixed, updated, or cleaned up, feel free to reach out.